I absolutely love hybrid development and for most enterprises it's the right choice in terms of development time, total cost of ownership and overall ROI. In fact, I am so sure that hybrid apps are the right choice for the vast majority of you, that I'm offering a free hybrid evaluation to prove it. However, that doesn't mean that it's not possible to go off the rails with hybrid. These three common mistakes project managers / product owners make when starting a hybrid app project can all too often be fatal.
Not Using Mobile Specific Dev Tools
Web standards and by extension web development has come a long way and we love them, but for mobile app development, you have to use specialized app development tools to get the best results. This doesn't mean that you need to write your iOS app in Swift and your Android app in Java, but it does mean that you need to use a tool like the Ionic Framework or Xamarin to ensure that you get the best possible ROI on your mobile app development investment.
Ignoring Platform Specific Functionality
I get it! One of the primary reasons you're looking into hybrid development is to take advantage of the cost savings on development time and get a better ROI on your investment and that's perfectly fine. However, you need to make sure you take into account device specific to ensure that your hybrid app doesn't feel alien on your users' platform. Android and iOS users will expect your app to behave the same as a purely native app on their device; iOS users for instance will expect your app to tie into the Apple specific telephony APIs provided by the platform if you app makes phone calls and not doing so would provide a bad user experience. The good news is the most hybrid development frameworks are fully capable of tying in with these APIs and in cases where that's not possible, native components can be integrated into your hybrid app as needed.
Failing to Consider Your Performance Requirements
I hope this has helped you in your exploration of hybrid app development and if you're thinking that hybrid might still be right for you, then why not try our FREE Hybrid Evaluation!